When getting ready to send out a mailing piece to market your business, there are many factors to consider in order to achieve your first goal, which is to get your mail opened. The envelope you use can factor significantly in that process. There are times when a simple, clean white envelope sends the right message, but it may not be the way to go every time. In fact, colored envelopes are opened up to 20% more likely to be opened than a plain white envelope.
Patriotic holidays can provide fantastic opportunities for communicating with your customers and audiences and establishing, reinforcing or growing your brand awareness and loyalty. But simply using red, white, and blue colors or a bald eagle doesn’t make you stand out.